To that end, Kahuna — a powerhouse name in communication automation in the modern mobile age — has just lifted the veil on the “significant evolutionâ€� of its technology platform. The goal? To meet current and future … Fueled by a new $45 million round in funding, Kahuna is poised to raise the bar for marketing automation by enabling marketers to engage their customers more authentically across multiple channels, at scale. “It's a big challenge — communicating …
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Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature …
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I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire world is on a mobile device for essentially the entire day. And yes, I will …
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Whether it's a mobile push notification, email, or even an in-store interaction, knowing how and where customers want to receive communications is key to marketing success. Mobile engagement is now essential to the overall …
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Marketers love to complain about mobile developers who fail to understand the importance of proper marketing. And yes, some developers are so infatuated with their creation that they believe it will immediately and …
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Mobile marketing platforms are boosting their automation chops. Last week, for instance, Leanplum unveiled its action- and timeline-oriented User Lifecycle Engine for orchestrating multiple campaigns. Today, app marketing …
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Apple Joins the NFC Forum This week, Apple made it clear (as if it wasn't already clear) that NFC technology is a high priority for the company both now and in the future. On Wednesday, news emerged that Apple has now …
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The new 2015 Click-to-Call Commerce Mobile Performance Report from Marchex, based on data from more than 24 million phone calls to businesses, exposes a number of critical missteps that marketers are making when it …
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marchex-mobile-data1 That's an insane amount of leads – and more importantly, sales – lost. What can marketers do to maximize the click-to-call opportunity and stop losing revenue to these mobile marketing fails? Here are …
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According to research from Experian Marketing Services, not only are mobile customers highly engaged with brands, but when subscribed to both email and mobile messaging, they are likely to be among a brand's most …
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