We teamed up with Social Media Today to find out if marketers are using mobile as part of their marketing strategy, and just how effective it is as a channel. From what we found, it looks like marketers are still missing the mark.
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Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature …
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For years now, we've heard that mobile is going to explode and that it's, "the next big thing," but it wasn't until 2014 that mobile finally overtook desktop. So with that said, where does that leave us as marketers for 2015 and …
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Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars …
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Email – email marketing is essentially a form of mobile marketing today. That's because so many people are using their phones as their primary email consumption method. So you should make sure your emails are optimized …
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Our thanks to Dave Bell for sending over this post. Dave is the Co-Founder and CEO of Gummicube, a top mobile marketing company focused on organic growth and App Store Optimization. —–. A strong App Store …
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Kahuna just finished hiring an all-star cast of new executive talent, including veterans of Salesforce, Cisco, and Zendesk. And another mobile marketing automation platform that I can't mention recently raised another $10M …
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Leanplum, a mobile marketing and conversion platform, has announced a Series B funding round totaling $11.6 million. This round includes new investor Kleiner Perkins Caufield & Byers (KPCB), along with money from …
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Mobile marketing is a fairly new field with its very own lexicon and lingo. Becoming a mobile marketing master requires that you know the terms of the trade. From SoLoMo to SDKs, we're detailing all the must-know pieces of …
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Netherlands-based mobile marketer iQU has acquired two other mobile marketing companies TinyLoot and Target Gamers. In doing so, the Dutch company is assembling new ways to deal with the challenges of mobile game …
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