There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy.

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Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature …

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Casino mobile marketing · Mobile Advertising � · Mobile Advertising Campaigns · Mobile Marketing � · Agencies · Casino Mobile Apps · Idle … A genius marketing ploy? Perhaps. The digital doyen made sure an email got to consumers, emphasizing that the new underground mall offers more than “ten thousand dollars in apps, games, and in-app items that are actually free.â€� Amazon is reportedly working with thousands of developers to offer a service that assures …

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Marketers Going 'Bananas' Over FunMobility's Engagement Case Study FunMobility, a digital shop that specializes in designing mobile-first campaigns, developed an interactive mobile web experience for Chiquita Bananas …

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Mobile marketing platform to include access to Instagram advertising.

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With more than 2000 marketing technologies and growing on the market, it should come as no surprise that there are often gaps between the solutions vendors offer and the marketer's ability to use them. The problems are …

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According to a recent Forrester report, brands that invest in creativity throughout their company experience a boost in sales. Get inspired by these six great mobile marketing campaigns that have engaged with consumers in …

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By now most mobile marketers are up with Beacon technology. These low-powered micro-location radio transmitters use Bluetooth technology to detect smartphones within close proximity. This essentially enables retailers to …

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They're creative trailblazers, the cream of the crop of mobile marketers, and now they're on the shortlist. The Mobile Marketing Association (MMA) just revealed its shortlist for the coveted 2015 Global Smarties Awards.

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The mobile marketing leaders focus squarely on business results rather than some squishy outcome that has little to no positive impact. Other words that came from my year-long interviews with mobile and digital pioneers …

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