With almost 200 million Americans owning smartphones, and those phones carried with them wherever they go, marketers have an unprecedented opportunity to reach consumers. Forget reaching passive consumers parked …

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Not only do 87% of Facebook users visit the social network on mobile devices, they spend an average of 21 minutes every day on the mobile app. As a result, marketers are using Facebook to reinvent their mobile marketing …

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Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can't create the rapid emotional connection that visual media can …

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Premium content. From content to mobile – the critical news, trends and insight you must understand in order to shape your future marketing strategy. Unmissable opinions. The views and experience of those at the top of their …

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Mobile marketing can be a very effective tool when used correctly. However, it can be difficult to learn and may call for a lot of effort to create a great marketing plan. Here are some steps to create a successful mobile marketing …

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Lately it seems that everywhere I look, an article pops up to warn me about a new feature on iOS 9 that is about to change everything we know about mobile marketing. The company's new ad blocking feature has the industry …

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As more shoppers complete their holiday shopping by October, columnist Anthony Bursi says it's critical for mobile marketers to get their holiday strategy in place.

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Adobe says its mobile marketing platform is combining some of its parts, namely the analytics and personalization tools Adobe Analytics and Adobe Target, to help app developers and marketers better understand, attract, and …

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Mobile has upped the ante for reaching users at the right time and right place, making location-based services like geo-caching essential tools to marketers. Yet, despite its importance in today's mobile world, according to …

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Casino mobile marketing · Mobile Advertising � · Mobile Advertising Campaigns · Mobile Marketing � · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing … “Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole,â€� noted Ramon Llamas, Research Manager for IDC's Wearables team. “Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total …

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