With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.
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By now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company eMarketer, …
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Kahuna, a Silicon Valley company that provides businesses with ways to market to their users automatically and personally across mobile channels, made 18 layoffs today. The cuts add to the jolts the company has already …
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Settling down into a staid, predictable routine seems to be the death knell for any mobile marketing strategy. That was the takeaway from a panel I was part of at VB's Marketing.FWD summit earlier this week, entitled “How to …
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4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
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The digital experience is becoming more and more important, but according to one new survey a growing number of consumers are finding their mobile experience is not living up to their expectations. Just how important is …
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Adobe had a lot of news for video marketing pros at the Mobile World Congress in Barcelona, Spain. For starters, it announced that Primetime, its platform for multiscreen TV content and advertising, now offers dynamic ad …
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Mobile is no longer just a channel or a tactical checkbox in a digital marketing plan. Mobile gives businesses an ocean of data from all stages of a customer's life cycle. When harvested and leveraged properly, mobile data can …
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