When Mobile World Congress commences Monday, virtual reality may easily dominate the deluge of tech headlines to emerge from Barcelona. “If you want to truly gauge the impact … By Christa Howard February 18, 2016.
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Who knows the most about a local market's opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at …
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And that's before we even look at mobile-specific vehicles such as apps, social channels like Instagram or SnapChat, or the current darling of the mobile marketing world: text messaging, either via SMS or using something like …
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“It is clear that consumers have shifted to mobile and businesses must know they need to catch up,â€� declared Facebook's chief operating officer Sheryl Sandberg on an earnings call last month. “Marketers are realising if they …
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Neuromarketing scientists have created algorithms that can decipher how people felt during an ad. Illustration: The Project Twins. Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, …
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While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands. As a result, the …
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The term “mobile marketingâ€� registers differently for consumers, retailers and brands. For consumers, the phrase is synonymous with delivering almost-instant gratification while shopping online or via an app on their smart …
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So you have to wonder: Why aren't presidential candidates using mobile in their campaigns more effectively? With the 2016 presidential election in full swing, it's critical for candidates to engage with voters – especially those …
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New data released today shows that mobile apps are growing at staggering rates in China, fueled by an online consumer that almost certainly has a smartphone. Or two. If you look at the headline findings — released today by …
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Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands' influence. On that note …
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