Social Media Today This content was originally published here.

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The rise of the social media influencer has been one of the biggest advertising stories of our time and has given countless people a platform to sell products and influence their peers, with some becoming very rich by doing so. However, most people on Instagram don’t have millions or hundreds of thousands of followers. In […]

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This content was originally published here.

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This content was originally published here.

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This content was originally published here.

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A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences. This content was originally published here.

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This content was originally published here.

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It’s times like these where I ask myself: How did we get here? With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people who are glued to their phones? As mobile marketers, the power to change course is in our hands. […]

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This content was originally published here.

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Mobile attribution and marketing analytics firm AppsFlyer said it surpassed $100 million in annual recurring revenue in the third quarter of 2018, with growth of 100 percent every 12 months. The company attributed the revenue increase in part to the 85,000 apps that have marketers using AppsFlyer’s products and services. “As a customer-obsessed company, our […]

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