We are loving the way App Push Notification (APNs) are helping boost the performance of our partner brands. If you’re a mobile marketer, you should gain mastery over app push notifications. Because, the Indian customer is going mobile, urban or otherwise. In a big way. Digital transactions are growing, and the adoption of tech-based marketing […]
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In the latest in our series of predictions pieces running between Christmas and the New Year, Gavin Stirrat, VP of partner services, Europe at OpenX, says that 5G holds the potential to accelerate the evolution of digital advertising. Momentum is building behind the much-anticipated introduction of 5G mobile connectivity, but the date of its ultimate […]
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With the diversity of mobile apps available to consumers growing by the minute, retaining a customer’s loyalty is the holy grail for companies. The team at TheTake, an app that helps movie viewers identify products and locations from their favorite films, knows that understanding its customers at a personal level and crafting its push notification […]
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It’s hard to believe Scott Brinker’s legendary marketing technology landscape had just 150 players in 2011. Today, there are over 6,800 — all offering a different tool, feature, measurement capability, or platform integration. While daunting, there is a silver lining to this chaotic tangle of solutions: Every one of them represents an opportunity for marketers […]
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Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users – 30+ times an HOUR. Shifting to mobile attracts advertisers […]
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During Facebook’s annual developer conference, F8, Instagram CEO Adam Mosseri confirmed the app is testing a trial version that will hide “likes” and view counts from the public. Recently, the effects of social media popularity have come into the limelight, with teenagers and young adults becoming increasingly obsessed with their “likes”. The rise of social […]
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The World Obesity Federation has released a report calling for the regulation of targeted advertising toward children and teenagers, across all channels. The dossier states that digital platforms, such as online video games, apps and social media, actively contribute to the growing adolescent obesity rate in many European countries. The report also identified the most […]
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Prasad Shejale, Co-Founder and CEO, Logicserve Digital. (Photo: File) It’s an exciting time to be alive for marketers and brands. India’s emergence as a mobile-first economy and the declining cost of internet connectivity has opened a plethora of opportunities to celebrate the consumer at scale. It is anticipated that by 2019, mobile media time (29.6%) […]
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