2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 per cent year-on-year. Mobile advertising has been a massive contributor to this, as we increasingly see a shift towards a mobile-first world. We chatted to the IAB’s Mobile Steering […]
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Over the past few years, Spotify has become a music streaming powerhouse. At 31 December 2018, the company had 116m ad-supported users and 96m subscribers, with 207m active users in total. There are over 40m songs and 3bn playlists on the platform, which is available in 78 markets. And as of 31 August 2018, it […]
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Last month we kicked off our first ever Xplore China 2019 seminar in Seoul, South Korea. Our idea was to create a series of events under the “Xplore China 2019” banner that will help local companies in markets around the world that might be struggling to get traction in the Chinese market. Our first event […]
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In the latest in our series of predictions pieces running between Christmas and the New Year, Kazu Takiguchi, CEO and founder of Creadits, says watch out for nanoinfluencers, and for Amazon contrinuing to disrupt the duopoly. With 2019 just around the corner, it’s important to look ahead and see what the big trends in digital […]
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In the convoluted and noisy world of marketing, here are the five things every business needs to check off in order to launch and run a successfully converting SMS campaign. 2. Are you compliant?Before launching an SMS campaign, there are a few boxes that need to be checked. The Telephone Consumer Protection Act (TCPA), enforced by the […]
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People are checking out a product or service online and then calling to learn more. As a result, it is essential that inbound calls convert sales. This content was originally published here.
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From slowing sales and exploding phones to the rapid advances of chatbots, digital assistants and virtual reality, it has been a tumultuous year for mobile. For marketers, the upshot is that reaching smartphone users has never been more complex. With mobile’s unique and personal use case as well as a fragmented landscape, connecting with users has […]
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MyHoardings carry Digital Advertising campaigns in India Lit Billboards,Digital hoardings,Facebook advertising,LinkedIn/Twitter marketing,Mobile marketing This content was originally published here.
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