Paul Fields, director of strategy at AdColony, looks at how brand safety continues to be a big problem for the industry Even 50-plus years ago, brand safety was a major issue – one that those who worked in advertising feared losing their job over. While not a documentary, an episode of Mad Men addressed it […]
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Over the next couple of weeks, we’re running content from our recently-published Programmatic Handbook. Here, NEXD CEO Alex Rahaman shines a light on some of the common issues with rich media in programmatic and how they can be overcome. Today, more than ever, advertisers are looking to deploy rich media ads for higher engagement and better […]
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Derek Thompson, VP of EMEA at Dell Boomi, says Christmas demand shouldn’t result in IT growth pains. Households across the UK plundered over £78bn at Christmas-time last year, with spending between mid-November and the end of December up 1.4 per cent on the previous year, according to the Centre for Retail Research. Sales in physical […]
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Consumers are open to receiving personalised marketing but won’t accept it if that means being bombarded with poorly timed and intrusive messaging, according to research from Periscope by McKinsey. A survey of 2,590 consumers across France, Germany, the UK, and the US found that 55 per cent of US shoppers often or sometimes sign-up to […]
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Is your organization optimizing mobile communication effectively for workforce and customer engagement? Seems like old news, right? Mobile has been around for years: It’s no longer emerging—it’s here! Employees and customers expect mobile interaction with organizations and expect to have a consumer-grade experience when doing so. Yet surprisingly few organizations are using mobile to drive […]
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“The AI-driven chatbot is not going to dominate everything, by any means, or even get anywhere close to that.” That’s just one of the things that venture capitalist Rich Wong told me a couple of weeks ago at TUNE’s Postback conference in Seattle. But bots will, he said, be an important point of interaction for […]
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Sven Lubek, managing director of WeQ, looks at the top dating app trends advertisers need to know about ahead of Valentine’s Day Dating apps have not only changed the app ecosystem and the way we use apps across a wide array of verticals, they’ve also had a major impact on the way people date today, […]
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Incrementality: Stop paying for what’s already yours Mobile Spree speakers debate the impact of incrementality Incrementality was a popular topic and the focus of Moshi Blum’s talk. Drawing from his first-hand experience as Head of User Acquisition, Moshi identified and explained the fundamentals of Incremental User Acquisition. On center stage, Moshi shared his journey to […]
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