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Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create a new AR and 360- degree video ad campaign that gives audiences a preview of Swiss International’s inflight experience. The mobile WebAR ad unit does not require audiences to download an app, and immediately plants a boarding […]
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Brands are planning to invest heavily in China, eyeing the country as a market that presents a significant opportunity for them to grow their business, according to research from The Trade Desk. The survey of 300 senior marketers from across North America, APAC, and EMEA – with 100 marketers represented in each region – found […]
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Most shoppers still prefer to make purchases in-store after using the internet to research products, despite concerns that the high street is dying, according to research from Blis. 60 per cent of the over 4,500 EMEA consumers surveyed use the internet to research products before ultimately making purchases in-store. At the same time, impulse buying […]
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Online advertising will account for 52 per cent of global advertising expenditure in 2021, exceeding the 50 per cent mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s up from 47 per cent this year, and 44 per cent in 2018. However, the growth rate is falling rapidly as the internet ad […]
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Instagram has introduced an anti-bullying and harassment tool that it hopes will curb abusive behaviour on its platform, as the Facebook-owned app continues to face growing calls to do more to stop people being targeted with abuse. The tool will aim to prevent bullying by making use of artificial intelligence (AI) to detect bullying and […]
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Brief: Insight: Subway’s U.S. results have demonstrated the effectiveness of personalized marketing and hint at its promise in other markets. Collecting individual point-of-sale data is a necessary step in maintaining longer-term relationships with customers as they visit brick-and-mortar stores. Brands can use the purchasing data to hone their marketing efforts based on customers’ individual habits […]
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Location marketing services are expected to grow to 39.87 billion in 2019 at a CAGR of 37.5%. While it has been one of the promising technology in the world of mobile, it was only until recently that location marketing services have been truly put to scale by retailers. Experts believe a confluence of these technologies […]
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In the wake of social media’s rise to becoming the most powerful form of media the world of marketing has ever seen, email marketing still reigns supreme. Gone are the days where you’re stuck sending out weekly newsletters with generic templates and a few images. There are multiple options to pick from when it comes […]
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