Elena Kutsopal, managing director of WeQ Influencers, discusses the key market trends in social media engagement and how new emerging platforms are addressing those trends While Instagram, YouTube and Facebook are still the most popular social media platforms according to consumers, it’s important for brands to be aware of the next emerging social media platforms […]
Guyssss, it’s not every time Social Media campaign. Another type of Digital Marketing that brands and corporate organisations are jumping on fully in Nigeria is Mobile Marketing. Our friends at AppGeeks have compiled a case study of 17 multinationals that have effectively used mobile marketing to boost sales and brand affinity. Enjoy, you might learn […]
After reporting the biggest first-day dollar loss in US IPO history, Uber continues to plummet on the New York Stock Exchange, much like its rival Lyft has on the Nasdaq. Prior to the IPO, Uber claimed it would sell shares for $45 a piece, but Friday morning the company began trading at $42 a share. […]
The latest IPA Bellwether Report showed that UK marketing budgets stalled in Q2 2019 over political uncertainty, despite a positive start to the year in the first quarter. Here, executives from across the industry share their thoughts on the findings. Kirsty Giordani, executive director at International Advertising Association (UK Chapter) “Despite the negative outlook of […]
SpaceX has created a brand new website dedicated to its Starlink satellite constellation, a prelude to offering Internet service to consumers after as few as six launches. Additionally, Starlink.com reiterated CEO Elon Musk’s estimate that SpaceX will conduct 2-6 dedicated Starlink launches – carrying at least 60 satellites each – in 2019 alone. In other […]
Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done. Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple sites I trusted, I bookmarked […]