While having a mobile website may seem like common sense, it’s important to emphasize that there are more people using their phones to access the internet than desktops, as reported by comScore, so it’s imperative that you have a delightful presence accessible via any mobile device. For many companies, their mobile website is the primary access point […]
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An investigation from consumer group Which? has found that Facebook is failing to shut down groups where people are recruited to create fake Amazon reviews, despite stating it would do so. In June, the Competition and Markets Authority (CMA) urged Facebook and eBay to work to prevent fake reviews being sold through their sites. Both […]
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Mobile advertising is anticipated to account for 30.5% of global advertising expenditure and total $187 billion in 2020, according to Zenith. That’s more than twice the desktop advertising spend, and just slightly less than the $192 billion TV spend. Still, marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. Consumers […]
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About Shani Rosenfelder Shani is the Head of Content & Mobile Insights at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through […]
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NFC has had an impact on the world of marketing, but its influence still falls behind the reach of QR codes and augmented reality. This content was originally published here.
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About Shani Rosenfelder Shani is the Head of Content & Mobile Insights at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through […]
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We use our mobile device when we want something quick, which results in bursts of digital activity up to 150 times a day. The average mobile session is only one minute long, dozens of times per day. These are called Micro-Moments. As defined by Google, a “micro-moment occurs when people reflexively turn to a device […]
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Bidstack, an in-game advertising firm, has acquired ad fraud prevention platform Pubguard to protect its gaming inventory by removing fraudulent ads and help give advertisers a brand safe environment to run campaigns. Pubguard’s image and code recognition technologies review creatives served in-app and on mobile web and desktop web to identify malicious ad content and […]
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We’ve compiled a list of Trumpia’s SMS Marketing Videos that have been proven to help our customers boost their business. Whether it’s how-to guides on how to use our software or just tips on how certain industries can use our mobile marketing, these videos help show you the power of Trumpia. This content was originally […]
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It’s easy as pie to entice your subscribers with a friendly text that promotes a celebration discount. As you saw above, urgency drives people to take action. Texting is the perfect medium for promoting time-sensitive, short-term offers that compel your contacts to buy ASAP. That’s why offering a last-minute deal is such a great way […]
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