Netflix remains by far the most popular TV and film streaming platform, but Hulu and Amazon Prime Video are slowly stealing its dominant share of the market. According to research from eMarketer, Netflix has 158.8m viewers in the US and is expected to grow 7.6 per cent this year over 2018, despite missing subscriber growth […]
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How Digital Marketing is Changing the Game Every aspect of society, whether cultural or economic, has changed and adapted in response to technological changes. Marketing is no different. The new era of digital marketing has brought with it new possibilities, new concepts, and new strategies. Here are some of the heavy hitters: Mobile Purchasing In […]
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A slideshare of the best mobile marketing we saw during 2016. This content was originally published here.
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Californian wine brand Böen has partnered with SharpEnd and Guala Closures to bring Near-Field Communication (NFC) technology to its wine bottle caps. Starting today, consumers can purchase Böen wine bottles with NFC capabilities, and will be able to access excusive Böen information by tapping their smartphone to the bottle cap. Böen, which is part of […]
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Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money into the channel. A survey of 215 senior and mid-level executives at leading media agencies and UK brand owners, commissioned by Global’s DAX and conducted […]
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About Shani Rosenfelder Shani is the Head of Content & Mobile Insights at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through […]
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Jonathan Harrop, senior director of global marketing & communications at AdColony, discusses the strategies adopted by brands that may also prove fruitful for game developers The gaming landscape has changed an awful lot over the last 10 years, especially for game developers. Avenues for distribution (and revenue) have increased exponentially through the rise of mobile, […]
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Here are some video marketing SEO tips that will help you conquer the search engine. SEO (Search Engine Optimization) is an important part of your business’ livelihood online. With an increased emphasis on mobile search, it’s now more important than ever. Positioning your business for optimal mobile engagement can be achieved through a comprehensive digital […]
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SMS marketing is the powerful way to communicate with your customers directly. Read out this post to know how to boost your sales using SMS. This content was originally published here.
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B2B companies who align their marketing with the profound and permanent shifts that mobile is driving will remain relevant, grow and prosper. This content was originally published here.
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