People have become used to having content recommended to them – whether that be on YouTube, Netflix, Amazon, or on their favourite news publisher’s website. The last one of those can be mostly attributed to a single company. Content discovery and native advertising firm Taboola was founded 12 years ago in Israel by its CEO […]
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Jake Lazarus, CEO and co-founder of OpenMessage, offers advice to traditional advertisers on creating meaningful brand engagement around this weekend’s Super Bowl. Let’s face it – traditional TV advertising as we know it is dead. With Super Bowl LIII approaching, the pressure is on not only for the Rams and Patriots, but also for brands […]
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So you run a small business, with a physical location. Maybe you’re a retailer – fashion, jewellery, florist or sports store. The question is: what is location based marketing and how can it work for you? The answer lies in what it can do for your customers. Location Based Advertising (LBA) is the process of […]
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(Image Credit: Japanexperterna.se via Flickr) There are approximately three million apps in the Google Play Store and Apple App Store combined, and consumers are spending 84% of their time in only five of those apps. There’s a good chance most people who download your app won’t continue using it after the first week. If you’re […]
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If you own a company or are in charge of online marketing, then you certainly know what SEO is by now, and you probably have a good idea of what is happening in the industry. Local is the way to go, and that’s thanks to recent changes made by Google and others. However, local SEO […]
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Apple has announced a new initiative aimed at creating opportunities for app-driven businesses owned or led by women, offering an ‘Entrepreneur Camp’ that involves intensive technology training, specialised support and ongoing mentoring. The program, which is set to begin in January 2019, is now open for applications, with applying businesses required to be female-founded, co-founded […]
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Hey guys, I found a few links I wanted to share with you. These are articles that I found interesting, but couldn’t justify writing a stand-alone post for. So I decided to corral a few of them here and share with you as a group. We bloggers used to do this all the time in […]
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So you run a small business, with a physical location. Maybe you’re a retailer – fashion, jewellery, florist or sports store. The question is: what is location based marketing and how can it work for you? The answer lies in what it can do for your customers. Location Based Advertising (LBA) is the process of… […]
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