Symantec Mobile Malware Continues to Menace Android 300×300 Symantec: Mobile Malware Continues to Menace Android New data from Symantec confirms that malware writers continue to target Android above all other …

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�Advertiser demand will be driven by natural market forces to follow undervalued inventory,� said Michael Boland, senior analyst and VP of content at BIA/Kelsey. �Mobile advertising's appeal includes higher performance, …

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Comixology's Comics app on an Amazon Kindle Fire tablet Amazon has acquired digital comics store ComiXology, for an undisclosed sum. The Comics app is.

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What are the best strategies for acquiring new customers? Head of Marketing & Partnerships at Kiip shares his tips.

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The UK is the most mature mCommerce market in Europe, the study found, with 28 per cent of Brits having browsed retailer's mobile sites in the previous three months, compared to an average of 20 per cent across the eight …

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These days, most enterprise marketers use a multichannel brand awareness and business development strategy, spreading the word about their company, products and services via a variety of platforms, including digital ads …

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Helping to augment the ease with which consumers purchase goods online and via their mobile devices, more than two-thirds (67%) of multichannel retailers now offer Click & Collect, up from 54% in October 2013.

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Adam Bain, the CFO of Twitter, recently said that marketing is �all about owning the moment.� While Bain was discussing the viability of Twitter as a marketing platform, this quote applies most fittingly to mobile marketing.

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�Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.� �Indeed, the balancing act is …

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The company is seeking to grow its supply-side platform where publishers can sell in-feed native inventory across mobile and desktop. They are hiring engineering and business teams to support this growth, with a view to …

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