Content marketing also ranked highly in importance, showing that most businesses are looking for advertising that is highly targeted and provides a rich experience for consumers. The study of UK media owners, conducted by … This increase will likely be driven by mobile technology, with 52 per cent claiming that tablets are the most exciting platform right now, and 49 per cent believing it to be mobile phones. Interestingly, while tablets, mobiles and apps were all …..
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Programmatic Most Important Factor For Future Success, say 62 per …
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