We are only six weeks from 8 August, which marks the entry deadline for the 2014 Effective Mobile Marketing Awards, sponsored by Celtra and Theorem. As.
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We speak to Metail business development manager Vikesh Shah about what the company was demoing in the Mobile Retail Summit Innovation Lab earlier this month.
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Apple's iPad continues to dominate the market, making up 56 per cent of all tablet users, although this is down from 63 per cent only six months ago, during which time Android based tablets grew by 10 per cent up to 37 per cent of users. Amazon's Kindle Fire and Fire HD devices make up 15 per cent of the market. As tablets grow more and more ubiquitous, their role in … IDG Survey Reveals the New Trends in Mobile Ownership and Use. June 27, 2014 – 0 Comment …
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This gamified functionality has been developed by Walgreens, the Project Tango team and in-store mobile marketing platform Aisle411. Google is planning to pilot the Project Tango technology in multiple locations with other …
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Unfortunately for many marketers, the survey showed that the majority of multi-screen activity is unrelated, with little correlation between the actions users took on their mobile devices and what they were watching on the …
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Get tips and tricks on running a winning mobile marketing campaign. Join our monthly #AWeberHour Twitter Chat on July 2 at 2 p.m. EDT with Jamie Turner, founder of 60 Second Marketer.
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�Programmatic has risen primarily because of the efficiencies it provides marketers when faced with an overwhelming level of digital inventory and audience fragmentation,� said IAB director of research & strategy Tim …
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Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communicat.
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A few months ago, I shared four key takeaways from some mobile marketing research we conducted with 60 Second Marketer. Since then, we have been busy digging into the details and I'm happy to introduce this year's complete Mobile …
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