Over-the-top messaging apps like WhatsApp are now used more regularly than SMS to send messages in the UK, a report from GlobalWebIndex shows. The Mobile.

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This post was written by: Michael Essany – who has written 5985 posts on Mobile Marketing Watch. Contact the author. 0 comments. Livefyre · Get Livefyre · FAQ. Sign in. + Follow. Post comment. Link. Newest | Oldest …

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With the news that mobile coupon users are to rise to 1bn by 2019, transaction software platform Eagle Eye has announced that use of its Eagle Eye Air platform.

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Computer game retailer GameStop has announced a series of strategic partnerships between its GameStop Technology Institute (GTI) business unit and technology companies Shelfbucks, BestFit Mobile and Dynamic Signal. The partnerships focus on driving technological innovation and change … and More Effective, Study Shows Posted on: Jul 31st, 2014; Mothercare Effective Mobile Marketing Awards � Last Year's Winners: b2c App Posted on: Jul 31st, 2014.

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�To be successful in today's global, highly competitive B2C market, retailers need to deliver real-time, contextual, consistent, and relevant experiences regardless of channel or device,� said Rob Shaw, vice president of new …

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It’s strange to believe, but children born after a certain year will have grown up with social media as a part of their lives, unlike those of us who grew to use it after it was developed. Even still, the role that social media plays in the lives of its users is nothing short of […]

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Thinking about entering this year's Effective Mobile Marketing Awards, but not sure what category is right for you? Or just looking for some pointers on what.

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This was the third-highest response, trailing social network marketing (38 percent) and content marketing (28 percent). Meanwhile, few marketers said they would up investments in newer digital formats such as mobile …

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It combines centralized media buying from what the company claims is the world's largest mobile advertising inventory, with advanced optimization technology, to help app marketers deliver exceptional results. Fiksu says that …

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Gambling website BetFred has chosen mobile marketing and analytics platform OtherLevels to power its native mobile messaging campaigns. One of the UK's.

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