UK store group Spar has launched its first major mobile marketing drive, aimed at engaging a younger audience. The campaign, called 'Shop & Win', was.

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Watch this video to learn how fashion retailer ModCloth integrated customer selfies into its mobile app to drive engagement and social sharing.

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We've extended the entry deadline for our 2014 Effective Mobile Marketing Awards. The deadline is now 22 August, giving you two extra weeks to complete your.

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.. Read the rest here: Mobile marketing platform Swrve gets a new tool — iBeacons … Learn more about the Mobile Market @: > www.SimpleMobileSites.com <

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PKO Bank Polski award winner Thinking about entering this year's Effective Mobile Marketing Awards, but not sure what category is right for you? Or just looking for some pointers on what makes a successful entry?

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touch screen mobile phone No one doubts that email still works. Marketers around the globe are using it every day to promote brand messages and rack up sales. So while both are critical components of the modern …

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Savvy marketers have begun to advertise to 'dark social' audiences in mobile environments. They use programmatic media to retarget mobile ads to the past recipients of social sharing by device. Here are three examples:.

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Auntie Anne's Launches Mobile Loyalty App Posted on: Aug 8th, 2014; Spar Unveils Its First Mobile Marketing Drive Posted on: Aug 8th, 2014; Google Search Google Aims to Bridge the Gap Between Mobile Web and App …

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Thinking about entering this year's Effective Mobile Marketing Awards, but not sure what category is right for you? Or just looking for some pointers on what makes a successful entry? Then you're in luck. Over the coming days, …

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NOTE: GrowthBeat — VentureBeat's provocative new marketing-tech event — is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and …

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