'Account insights' will enable businesses to see how they're increasing brand awareness through impressions, reach and engagement, providing marketers with detailed stats including photo views, weekly summaries and …

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25 per cent of the tablets 13.8m tablets shipped to Asia-Pacific markets � excluding Japan � during Q2 2014 featured built-in voice calling over mobile net. … Alex Spencer is Online Editor of Mobile Marketing Magazine.

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Some great stats on why mobile marketing is so important for any small business & how it gets you closer to the consumer than any other form of advertising.

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11117545066_676b421253_z Thinking about entering this year's Effective Mobile Marketing Awards, but not sure what category is right for you? Or just looking for some pointers on what makes a successful entry?

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�From students heading back to school to women refreshing their wardrobes and homes for fall, everyone is looking for an opportunity to express their individuality, creativity and distinctive style this season,� said Deb Berman, senior vice president of marketing for JCPenney. �At JCPenney, we're committed to helping each customer find the look that fits them … Effective Mobile Marketing Awards � 2013′s Winners: Publishing Solution. August 19, 2014 – 0 Comment …

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While the number of average number of downloads has dropped, the overall size of the app market hasn't decreased, suggesting a rise in the number of casual users who use fewer apps. Recent figures from Nielsen …

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�Given the contextual capabilities of mobile like location data, immediacy, and presence in apps and content sites, we velieve there is still so much more the marketing community can do to fully take advantage of this huge …

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Thinking about entering this year's Effective Mobile Marketing Awards, but not sure what category is right for you? Or just looking for some pointers on what.

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Laszlo, who is Senior Director of the IAB's Mobile Marketing Center of Excellence, thinks there are many roads to rejiggering mobile ads so that they work � for both consumers and marketers. After the IAB Mobile Center …

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Ford Must Be Marketing Well to Millionaires 300×172 Ford Must Be Marketing Well to Millionaires It's been said that those with money only buy that which has been well-marketed to them. If that's the case, Ford's marketing …

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