Apple, we're told, has two major announcements on tap for September 9th. The first will be the next-gen flagship smartphone believed to be called iPhone 6. The other will be Apple's eagerly anticipated and intensely rumored …
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As the mobile device moves closer to the heart of consumers' lives, the potential scope that this platform offers to marketers has grown rapidly. Mobile Marketing Life will shine a light on how mobile is affecting (and being …
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According to the Mobile Marketing Association, 2014 has begun a tipping year for brands and agencies to seriously start thinking …
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Sponsored Post A lot of marketers incorrectly look at mobile as a silo rather than in relation to other marketing channels. A cross-channel approach will help you better understand consumer behavior on and off mobile to …
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While it will initially lack the cross-web data that Google and Microsoft can offer, Amazon's insights into the shopping habits of its almost 250m active users will make it a potent tool for marketers if it does expand the platform to …
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The Envelope Please Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 Smarties 300×276 The Envelope After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile …
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Normal service will be resumed tomorrow, but if you desperately need your Mobile Marketing fix, fear not. We've got one big feature going up today for you to get your teeth into, looking at the current state of the value …
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Rival coffee chain Starbucks has received critical acclaim for their versatile app, which facilitates mobile payments. By October 2013, their mobile wallet facility accounted for over 11 per cent of sales, representing around four …
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Today is the last day to enter the 2014 Effective Mobile Marketing Awards! The deadline is 5pm (UK time) today, Friday 22 August, so time is of the essence.
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