Michael Barrett, CEO and president of Millennial Media Mobile ad marketplace Millennial Media is introducing a 100 per cent viewability guarantee for in-app. … Ad quality has been an increasing concern over the last few years, with brand safety, fraud and viewability all key topics for marketers looking to protect the brands they work with, and ensure they are not paying for ads that consumers are not seeing. The IAB recently released a State of Viewability report, …
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Smartphone retailer Carphone Warehouse has launched iD, a mobile virtual network operating on the Three network with the hope of drawing customers away from major networks when they purchase new handsets.
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The early adopters were restaurants, gyms, and other industries with an obvious reason to buy in: immediate return on investment. Now scores of industries…
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Mobile advertising spend is expected to more than double between over the next four years, hitting $105bn (�67.6bn) by 2019. That's according … Alex Spencer is Online Editor of Mobile Marketing Magazine. No Responses …
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It's exactly 13 weeks until the entry deadline for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem. That might not sound like your most pressing deadline right now, but a good time to start thinking about …
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David Murphy. Co-founder and editorial director of Mobile Marketing magazine, the global publication for the mobile marketing businesss. No Responses to �Exponential Launches VDX Cross-screen Video Ad Formats�.
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Each year, Gartner for Marketing Leader analysts get to take a whack at identifying Cool Vendors in our respective research areas. (You check out our Cool Vendors for Mobile Marketing, Digital Advertising, Data-driven …
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Macy's Focusing More on Mobile Marketing Macy's is making mobile marketing a higher priority. That was an important revelation from an announcement this week, although the crux of the news was about a new initiative for …
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�This is an exciting time for marketers looking to discover the potential of the Apple Watch, and we are fortunate to be able to offer our clients event tracking right from the start,� said Micah Adler, CEO and founder of Fiksu.
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SessionM, a mobile marketing startup based in Boston, is on a hot streak. The latest win came Tuesday, when the company announced it has raised a $12 million funding round. The round brings the total SessionM has raised …
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