Developers have to give up the majority of their revenues to Chinese publishers, but Kick9 wants to change that.
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Yes, Disney uses mobile marketing automation to make its games more fun. And yes, the publisher behind Subway Surfer finds ways to make you jump those trains just a little bit longer. But no, mobile marketing automation is …
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Ad Block Plus Till Adblock Plus has launched a web browser app for Android, bringing the ad blocker software back to the Play Store for the first time since its app was removed back in early 2013 due to “interference with …
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Less than a Third of Marketers Aware of Digital Out-of-home Integration. March 23, 2015 – 0 Comment. Quikk Time. March 19, 2015 – 0 Comment. Author Description. Tim Maytom is a reporter for Mobile Marketing Magazine.
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The Campaign for a Commercial-Free Childhood and the Centre for Digital Democracy (CDD), the two groups behind the claims, have asked the FTC to investigate whether or not Google's marketing claims are deceptive.
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As the usage of mobiles and mobile internet services demand pick up speed, marketers need to keep themselves on their toes regarding the implementation of mobile marketing. Mobile marketing is changing the way …
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Shutterstock. To have a successful digital marketing strategy, you need to reach customers where they are — and these days, that's on mobile. But many marketers don't grasp the true importance of mobile marketing, since …
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Open multi-screen ad management platform Sizmek has acquired mobile Demand Side Platform (DSP) StrikeAd for $11.7m (�7.4m). StrikeAd can claim, with some justification, to be the world's first dedicated mobile DSP.
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Mobile is quite possibly the most personal channel that exists—it rests in someone's pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
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After 12 months in beta, Donky has officially launched its platform of the same name that combines real-time data interactions and services with marketing automation, including location-based services. Donky enables …
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