Fortunately, while B2B marketers are experiencing the growing pains and a sense of overwhelm that's prompted by new technologies, there is a way forward. I've put together five ways that mobile marketing is affecting social …

{ 0 comments }

Mobile marketing certainly comes with its own set of obstacles. However, obstacles or not, it is a major marketing priority thanks to a surge in smartphone usage and the explosion of time spent on mobile social apps.

{ 0 comments }

Have you ever wondered if your app marketing know-how is up to par? Sure, you read a lot of blogs, news publications, industry reports, and eBooks. Maybe you even listen to a podcast or webinar from time to time.

{ 0 comments }

From responsive design to HTML5, these agency and advertising experts offer some tips for better mobile marketing.

{ 0 comments }

… site if the checkout process takes too long? That's one of a handful of stats Google is releasing today in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing.

{ 0 comments }

Mobile marketing is not a passing trend and adjusting your marketing strategy to accommodate the rapidly growing mobile users is smart marketing.

{ 0 comments }

By Mark Campos | Product Expert, Waze Smart marketers will embrace mobile. They'll deliver useful, relevant brand messages with context, driving more customers to store, more eyeballs on the season p.

{ 0 comments }

As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes� brings you a weekly series of articles offering insights and education for marketers of non-gaming apps.

{ 0 comments }

There is little doubt that the rapid growth of mobile computing poses a major challenge for marketers. Google reports that mobile searches surpassed desktop searches in the United States for the first time this year. Mobile …

{ 0 comments }

There's a reason why mobile games now generate more revenue than online games: When it comes to marketing and customer acquisition, the mobile gaming industry has it down. Mobile game developers make the most of …

{ 0 comments }