With 95000 participants joining for events across the city, xAd took the opportunity to ask attendees about key issues in mobile marketing and advertising. Advertising Week 2015 participants shared t.

{ 0 comments }

This week's episode features host Joe Kerschbaum and guest Bryant Garvin breaking down some tips for mobile marketing. Unfortunately, part of the audio of this episode was lost in a technical mishap, but there's a ton of …

{ 0 comments }

“Increasing customer use of mobile devices with limited form factors is making emails shorter and potentially less value-rich, driving vendors to create and execute mobile-optimized content. This will prove crucial as marketing …

{ 0 comments }

OCT LCT: You've seen ads asking you to text to receive special offers: Use this user-permission system to connect with clients.

{ 0 comments }

“More employees are using mobile devices to be more productive. At the same time, data and apps are moving to the cloud. The changes are exciting, but security needs to be top-of-mind,â€� says Steve McGaw, chief marketing …

{ 0 comments }

Casino mobile marketing · Mobile Advertising � · Mobile Advertising Campaigns · Mobile Marketing … This post was written by: Emma Martin – who has written 257 posts on Mobile Marketing Watch. Contact the author · Advert …

{ 0 comments }

… advertising a happy. Patrick T. Fallon/BloombergTaco Bell used mobile marketing within The New York Times iPhone app, advertising a happy-hour promotion to bolster in-store foot traffic and increase brand awareness.

{ 0 comments }

Casino mobile marketing · Mobile Advertising � … Hottest Platform for Oversea Shopping; Battle of Freedom (The MOBA mobile game); One Piece – Embark (Officially Authorized); Let's Cook – Receipes [sic]; Heroes of Order & Chaos – Multiplayer Online Game; Dark Dawn – Under the Icing City (the first mobile game sponsored by Fan BingBing); I Like Being With You; Himalaya FM (Audio Book Community); CarrotFantasy; Flush HD; Encounter – Local Chatting Tool.

{ 0 comments }

New data from OtherLevels' 2015 Retail Mobile Messaging Study indicates that messaging frequency, the “how often,â€� is a key metric that can make or break a mobile campaign. The report includes a story about one major department store and … In this marketing test, the retailer distributed messages to app users that encouraged use of key app features such as list generation and favoriting items. The messages also announced holiday-oriented promotions, as the …

{ 0 comments }

The Salesforce 2015 State of Marketing report found that 46% of marketers are using some form of mobile marketing (SMS, push notifications, mobile apps) this year, compared with 23% in 2014. Two of the five key areas …

{ 0 comments }