According to the findings from this study, �Digital Dads� (those with smartphones and kids under 18 in the household) are emerging as a powerful s.

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If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on …

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According to a report from the Mobile Marketing Association (MMA), mobile sales will hit $400 billion by 2015, boasting an annual growth rate of more than 50% between 2010-2015, as reported by Small Business Trends.

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Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.

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It's the hottest rumor in social media today: Instagram may unveil new video sharing features analogous to Twitter's Vine this week. Current expectations.

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Using the smartphone's geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a …

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Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain …

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The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013. The sold out.

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The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile …

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Borrowing one of the most popular and instantly-recognizable elements of Twitter, Facebook is launching hashtag support. Similar to other services like.

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