Kahuna, a startup that helps marketers test and automate their push notifications, is announcing that it has raised $11 million in Series A funding from..

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Hotels.com has re-designed its award winning iPhone and iPad app for iOS7 to provide a new interface which makes the mobile booking experience quicker and.

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�The evolving frontier of mobile advertising requires advertisers and marketers to quickly learn how to leverage the medium within the boundaries of consumers' willingness and attitudes towards receiving mobile ads,� the …

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Kahuna's new AtoE Testing and Push Response Tracking tools provide unprecedented insights into the effectiveness of mobile marketing campaigns, allowing marketers to deliver the right message at the right time to grow …

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Seen for the first time at Mobile World Congress 2014, the smartphone demonstrates the real world effectiveness of this technology to enhance battery lifetime and deliver access to critical handset functions even when the …

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In response to the Federal Trade Commission's (FTC) request for comments in its spring privacy workshop on mobile technology (Project P145401), the Direct Marketing Association (DMA) has submitted comments expressing …

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SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing 300×199 SMS Both SMS … Also, it allows you to market �on the go� and goodness knows how important that is today. When it comes to …

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Geo-location is now an essential tool for mobile users. But how are Marketers addressing this new behavior and adding value for their customers?

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Hipcricket, a major mover and shaker in the realm of mobile engagement and analytics, just announced that its AD LIFE platform will support website rendering and text messaging technology across wearable technology, …

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Mobile is Yahoo's fastest-growing market segment and the company has made a range of big moves to take advantage of this in the past year. They include the launch of the Yahoo News Digest, plus Food and Tech digital …

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