Samsung Mobile USA has named former Procter & Gamble Co. beauty executive Vince Hudson as its new VP-marketing and operations, taking him from beauty care to tech and from Ellen DeGeneres to, well, Ellen …

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Our second annual Mobile Marketing Mixer party took place at Barcelona's Cervecer�a Moritz last Tuesday, 25 February. It was a great night of food, drinks.

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Why Mobile Marketers Shouldnt Take Their Focus Off of NFC 300×168 Why Mobile Marketers Shouldnt Take With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to …

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Zac Pinkham, EMEA managing director at mobile ad platform Millennial Media, reflects on another fruitful MWC with four reasons for marketers to make sure they are at next year's event. Just a few years ago, the annual …

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William Rusack, head of mobile at Carat, offers his personal take on Mobile World Congress. With the furore of Facebook's acquisition of WhatsApp still r.

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And marketing automation, in spite of the fact that it is tripling annually and still unused by more than 90 percent of non-tech companies, isn't all that new anymore either. Mobile marketing automation, however, is certainly …

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Mobile Marketing is a Piece of Cupcake Mobile technology and marketing are no strangers to deployment at or near the point of sale for countless businesses around the world. But some applications of mobile's utility are …

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Unilever Leverages New Programmatic Mobile Marketing Platform 300×253 Unilever Leverages New Programmatic Mobile Marketing Platform Brandtone, an Irish mobile marketing company, has just lifted the veil on its new …

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Moss Bros enjoyed healthy mobile sales over the Christmas period A third of all UK online sales are now made on a mobile device, according to the latest.

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More Tech Firms Turning to Mobile Marketing Social Media 300×250 More Tech Firms Turning to Mobile The findings of a new survey of marketing executives conducted by the Software & Information Industry Association …

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