Home: Full index of contents and highlights � Section A: Mobile subscribers; handset share � Section B: Mobile Web; 3G � Section C: Mobile marketing, advertising and messaging � Section D: Consumer mobile behavior …
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Travel agent Thomas Cook came in last place, with a score of 30, due to a lack of brand interaction, poor use of email marketing and confusing booking processes. … Airbnb Goes Last-minute with Instant Mobile Booking.
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46 per cent of the top 50 UK FMCG brands don't have a mobile-friendly site and 30 per cent have no mobile presence whatsoever, according to the Internet Advertising Bureau (IAB) UK's Mobile FMCG Audit. The audit was …
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However, the inevitability of the move should not lessen its significance to the market. This decision does three hugely important things. It cements Facebook's position as a mobile-first business (something it has obviously …
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Microsoft Office for iPad on Fire 300×167 Microsoft Office for iPad on Fire It's one of the hottest apps in the history of Apple's iPad. And it wasn't even here two months ago. In March, Microsoft revealed its long-rumored Office …
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In response to the new laws of the land, Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar last fall for marketers and related professionals across numerous …
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A year or so ago, Facebook introduced mobile app install ads with the intent of giving app marketers a more efficient means of targeting high-value users. After recently reporting an 82 per cent year-on-year increase in mobile …
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�Interestingly, basic mobile phones lost 5% market share and Android picked up almost all of these users, suggesting Android is set to gain almost all of the billions of mobile subscribers still upgrading to smartphones.
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