Marketers across verticals are exploring mobile marketing, but effective strategies differ from industry to industry.
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… connection between a movie like Zapped that families watch together and summer vacation, which is the time when families come together to hit the road,� said Dorothy Dowling, Best Western's SVP of marketing and sales.
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Long ballyhooed as the next big thing, mobile marketing no longer is an emerging channel. In fact, mobile advertising grew more than 75 percent in 2013, as reported by AdAge in its �Mobile Fact Pack 2013.
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mobileStorm's New Whitepaper Holds Key Insights for Healthcare Marketers. It's been quite an eventful year for mobile marketing. Last fall, the Federal Communications Commission (FCC) began enforcing a strict new set of …
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Alex Spencer is Online Editor of Mobile Marketing Magazine. No Responses to �Npower Launches … Facebook Makes Up a Quarter of Mobile Upload Traffic Posted on: May 15th, 2014; Instagram Birds eye Birds Eye Opens …
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Mobile Magic is a book written for marketers who are new to mobile and looking to understand the connection between branding in all its forms.
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Despite growing challenges, the report summary reads, as the tablet market reaches saturation in advanced world markets, ABI Research projects Apple to remain a strong force in the market if it emphasizes its strengths and …
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