How does your mobile app pull in $100000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.

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Why Mobile Marketing is an Important Strategy for your Restaurant Business 300×200 Why Mobile Marketing us According to Restaurant News, a recent report finds that investing in your mobile strategy should be a priority if …

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Mobile Marketing Automation Company Swrve Raises 10M to Fuel Expansion 300×255 Mobile Marketing Automation Company Swrve Swrve, the mobile marketing automation startup that combines elements of an ad network …

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Chinese eCommerce group Alibaba has broken records with its $21.8bn (�12.9bn) IPO, the largest offering of any company in the US. After share prices spiked.

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Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora 300×199 Unilever UK Launches Innovative Unilever UK is not alone in its desire to find innovative new methods of mobile marketing.

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Syniverse's Network Operations Centre Transaction processing company Syniverse has launched a mobile engagement suite aimed at helping companies securely.

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The launch of Apple's iOS 8 for iPhones and iPads has been hit by a bug affecting the company's health and fitness tracking software HealthKit. The bug has.

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Here at London's America Square, the 2014 Mobile Gambling Summit is about to kick off. We've got a day of great speakers ahead of us, including Corals's head.

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Predictive market software firm Kenshoo has acquired software-as-a-service (SaaS) platform Adquant to bolster its social and mobile marketing offerings. The.

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49% of marketers said they would use device positioning to deliver content and 48.8% plan to add these capabilities to their mobile marketing arsenal over the next year. Adobe research found that: 33% of average mobile …

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