As we kick off another new year, it's helpful for marketers to look backward and forward as they set their blueprint for the next twelve months. On the mobile front, this year had a number of important milestones. eMarketer …
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Peter DeLuca, T-Mobile's SVP-brand and advertising, discusses why the company attends the Consumer Electronics Show; carrier releases preliminary Q4 results.
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Lee Brown, Peter Hamilton and Lucas Brown of Tune Seattle mobile marketing startup Tune just finished quite a year, topping 250 employees and doubling reve.
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More than in any other year, a customer-centric strategy will be the biggest driver of a successful marketing program in 2015. With mobile now the first screen in consumers lives � and a primary channel for brands to connect …
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Mobile marketing has skyrocketed in recent months, as evidenced by record Black Friday sales on mobile devices, and there is no reason to believe this will change any time soon. Between the need for mobile-friendly …
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Check out what these 9 digital marketing experts learned from their mobile optimization experiments.
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Every working day from now until the end of the year, we'll be posting 2015 prediction pieces, from a range of guest authors. Today, Kazam CMO James Atkins.
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