Between 15 and 20 per cent of US smartphone owners will use mobile wallets by 2018, according to a report from Forrester Research. The same report shows that marketers are way ahead of the curve, with 14 per cent of …
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GuestIn 2016, the portion of mobile-influenced in-store retail sales is expected to jump to more than 50 percent. This means almost half of a brand's customers will soon be proverbially �up for grabs� to anyone with an effective …
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Consumers are increasingly using mobile devices to access various aspects of their digital lives including online shopping.
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What makes mobile unique? The answer isn't as obvious as you might think. And because we haven't yet truly come to terms with mobile, we're only taking the first baby steps when it comes to delivering on its potential.
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We love our phones… and our tablets… and our clamshells. What on earth are clamshells? Your digital strategy absolutely cannot ignore mobile marketing. First step: research clamshells! But what if your mobile plan is …
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That's the reaction of some this week in response to the news that mobile marketing and mobile advertising are getting high-profile placement in Barcelona, Spain. This week, The Interactive Advertising Bureau (IAB), …
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Major brands continued a trend on Sunday that was also apparent during last year's Super Bowl game, with little integration between television and mobile marketing efforts. Please click here to read the entire story on Mobile …
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David Murphy. Co-founder and editorial director of Mobile Marketing magazine, the global publication for the mobile marketing businesss. No Responses to �EDF Adds Netatmo Smart Thermostat to HeatSmart Programme�.
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Mobile ad tech firm Fiksu has introduced a new line of integrated mobile marketing products intended to serve the demand by brands, agencies and marketers for tools to reach their target audiences on mobile. 'Fiksu Aware' …
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