These three mobile marketing myths are holding search marketers back from building high-converting mobile campaigns.

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Howler Launches Mobile Marketing App Howler, a Boston-based mobile marketing startup, tells MMW that they've just launch their eagerly anticipated app in support of some 200 participating shops and restaurants.

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Mobile advertising attribution � defining which piece of promotional or social content ultimately led to a purchase � remains murky.

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Let's look forward to the year ahead in mobile and explore the new opportunities and challenges that are opening up for consumers, developers and marketers. Here are 7 mobile marketing trends you need to know about.

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GuestIf you're looking to embrace mobile marketing, you have to think beyond the number of app downloads.

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The Mobile Marketing Summits have now been serving senior brand marketers with thought-leadership and market insight for four years. These events have attracted.

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This is just the latest company to get behind video for mobile marketing.

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I have been traveling more lately, which is great because I love getting out to see my customers in their natural environment, but not so great because it involves a lot of time on airplanes. My favourite thing to do to pass the …

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Chris Cunningham, Global Head of Mobile at ironSource, will be moderating one of Mobile Summit's fireside sessions.Taking place February 23 and 24, Mobile Summit is limited to 180 senior-level execs who tackle the most …

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Don't Underestimate The Impact of an 'Excellent Mobile Experience' The impact of an excellent mobile experience should not be underestimated by marketers or brands. That's according to a new report that reveals how …

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