In the ever-difficult tightrope walk of increasing revenues while also growing a company, the Boston-based mobile marketing company is doing both. It passed the $10 million mark for revenue run rate in 2014, 2.5 times …
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Paul Gascoigne, group creative director at Momentum Worldwide, reports from the recent MMIX panel session at Mobile World Congress on the recoining of an old term to describe the modern, multi-screen consumer.
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As a vendor in the field of mobile marketing automation � I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape. 'Marketing automation' simply refers …
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GuestWith Apple Pay, wearables and beacons taking over the industry, mobile is the biggest playground for marketers.
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Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers.
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SXSW 2015 Entrepreneur Nadeem Kassam Talks Groundbreaking Health, Mobile Tech Where do the best interviews at … This post was written by: Michael Essany – who has written 6388 posts on Mobile Marketing Watch.
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If millennials are part of your target audience, you've probably considered using mobile marketing to reach them. But did you know that 4 out of 5 millennials own a smartphone? Or that the average number of texts a millennial …
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Mobile Services is a Core Service in Adobe Marketing Cloud that dramatically simplifies the complete mobile app lifecycle � from app development and user acquisition to app analytics and user engagement. It is the most …
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Infographic Why Small Businesses Need Mobile Marketing The team at Score, a company that aims to �mentor America's small businesses,� has gathered statistics that report on how important mobile marketing is for small …
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The partnership will enable digital marketers using Adobe Marketing Cloud to seamlessly integrate mobile wallet, SMS and push messaging into their existing campaigns and allow enterprise brands to deliver personalised …
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