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The latest report from the IAB and PwC has been released, bringing the news that mobile ad spend increased 63 per cent year-on-year in 2014, hitting �1.62bn and accounting for almost a quarter of all digital ad spend in the …
Mobile ad spend in the UK hit �1.62bn in 2014, up 63 per cent year-on-year. That's according to the latest report from the IAB and PwC, which found that.
First discovered by Apple Insider, Apple wants to hire an �Apple Watch marketing specialist.� The individual tapped to fill the position will �focus on applications of the Apple Watch in the enterprise space.� �Apple Watch could …
Improving cross-device viewability is more challenging than mobile or display viewability alone, as it requires an advanced programmatic solution to that can optimize towards higher viewability rates on impressions across traditional display, mobile web, and app … �Marketers today want more than just campaign delivery validation, and as a cross-device leader, we want to be as transparent as we can,� said Azad Jacobs, head of advertising operations at Drawbridge.
Mobile email conversion rates jumped 70 per cent over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a report released today by …
The design can be bended and folded without damage, meaning mobile manufacturers could integrate it into devices in new ways. Aluminium is also … Tim Maytom is a reporter for Mobile Marketing Magazine. No Responses …
Legal · Mobile Spam · Privacy · Casino mobile marketing · Mobile Advertising � · Mobile Advertising Campaigns … A combination of new vendors, new devices, and greater end-user awareness will drive the worldwide wearables market higher in 2015, According to the most recent forecast data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. Vendors will ship a total of 45.7 million units in 2015, up a strong 133.4% from the …
At the time, Mobile Marketing's coverage of the launch described the device, with its 9.7� screen, as �looking a little like a super-sized iPhone�. The iPad came in two flavours: the cheaper option, starting at $499, only featured …
Sony Mobile has announced a new global brand positioning that will be backed up by an integrated campaign around the world, despite recent news that spending on.