The study, Digital Retail Marketing: Loyalty, Promotions, Coupons & Advertising 2015-2019, found that almost 70 per cent of the net increase on digital marketing spend this year would be concentrated on mobile and tablet …
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Snipp Launches First Mobile Campaign Exclusively in Canada The team at Snipp Interactive, a global provider of mobile marketing solutions, tells MMW that they have just launched their first Canadian marketing program � a …
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Now that #Mobilegeddon has arrived, it's time to make optimizing the mobile experience an absolute priority. At the end of 2014, mobile usage had surpassed desktop usage for the first time. Some 60% of digital media is now …
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This Thursday, the Mobile Marketing Association and the folks at Giantmedia will present a webinar on the rise of native mobile advertising. �Native advertising is among the most talked about�and puzzling�aspects of the ad …
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The total online performance marketing spend for the year, meanwhile, stood at �1.1bn � equating to an average ROI of �15 to every �1 spent. Of this spend, �187m went on mobile and tablet specifically, representing a …
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The simplest reason for the increase in marketing spend is the increasing pressure on Cost Per Install (CPI) advertising prices. As e-commerce apps and other mainstream brands enter the space mobile gaming had …
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Segmentation: The True Power Behind Mobile Marketing. Marketers love to do things. And they love to do LOTS of things too. Like sending millions of messages to their user base in order to encourage them to buy a particular …
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With the Apple launching its first smartwatch today, we reached out to a range of experts to get their thoughts on what Apple's new device will mean for the mobile marketing industry, across ads, app and messaging …
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David Murphy. Co-founder and editorial director of Mobile Marketing magazine, the global publication for the mobile marketing businesss. No Responses to �Security Concerns Stalling In-app Payment, Skrill Study Finds�.
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