While providing a standard experience was not too difficult in the desktop age, the surge in mobile ownership and the multitude of form factors means that delivering an experience that works for every user is a growing challenge. With such a wide array of mobile and desktop devices available today, customers logging … Alex Spencer is Online Editor of Mobile Marketing Magazine. No Responses to “Transversal Using Netbiscuits for Device Detection (Sponsored)â€�.

{ 0 comments }

Tim Maytom is a reporter for Mobile Marketing Magazine. No Responses to “Microsoft Plans for Massive Wi-fi Network Revealedâ€�. Add Comment Register. Name (required). Mail (will not be published) (required). Website …

{ 0 comments }

At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step …

{ 0 comments }

In this video David explains how Voices.com tested its website with click tracking and heatmaps, saying that the first goal was to find out what website elements the team needed to keep when rolling out a new, responsive …

{ 0 comments }

The deal would be the latest in a series of mergers and acquisitions that has seen the number of players in the US market dramatically shrink, as various firms attempt to consolidate into quad-play providers, offering mobile, …

{ 0 comments }

Instagram is boosting its offering to advertisers with a number of new “action-oriented� formats, increased targeting capabilities, and the launch of an API to make it easier for businesses to buy ads on Instagram.

{ 0 comments }

Tim Maytom is a reporter for Mobile Marketing Magazine. No Responses to “SoundHound Targets Siri with Speech Recognition Appâ€�. Add Comment Register. Name (required). Mail (will not be published) (required). Website …

{ 0 comments }

Leanplum started out as a mobile A/B testing service, but over time, the company has morphed into a mobile life cycle solution for marketers as it added new features to its platform. Last year, for example, Leanplum launched …

{ 0 comments }

Learn how to tweak your strategy to continue being effective in the evolving mobile marketplace.

{ 0 comments }

World-famous department store Harvey Nichols is introducing its first ever loyalty program via an app that rewards customers for every point spent with innovative experiences and products. The program is open to all …

{ 0 comments }