Up until recently, the desktop experience was the primary focus for marketers, but in 2016, mobile strategy will play a critical role in the success of a growing number of brand campaigns. If you're not convinced, take a look at …
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Despite being a relatively new concept, mobile marketing automation has established itself as the one of the most necessary investments in the tech world. Marketers and entrepreneurs know if they want to keep up with the …
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Swrve's marketing automation platform is seeing some strong uptake with mobile app makers, and the company has picked up a new $30 million funding round to keep the good times rolling. Swrve said mobile developers …
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WPP's GroupM has continued its shopping spree with the acquisition of South African mobile marketing agency Yonder Media. GroupM has confirmed it has acquired a majority stake in Yonder, as part of its wider strategy to …
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“The Mobile Marketing Association (MMA) and Warc found that location-based marketing was the No. 1 mobile technology currently in use in India, with 84 percent of marketers using it,â€� according to eMarketer. “It will still be …
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Strategy Analytics Mobile Enterprise Business Applications Market Rise to $63.0 Billion by 2020 Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of “The State of the Mobile Enterprise Business Application …
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Building a mobile audience is standard practice in the corporate world, as marketers are able to create targeted campaigns and responsive designs for ads and landing pages, and, more importantly, connect with customers …
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“I always wanted to be different. I always wanted to be first.â€� This quote from Miuccia Prada — Forbe's 79th Most Powerful Woman — serves as great advice for mobile marketers. This year, over 3 million apps have been …
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Faith Equality Index Sets Industry Benchmark 17% of all U.S. adults, or 41 million people, are a subset of the larger Christian market who spend $2 trillion annually. Faith Driven Consumers (FDCs) has announced the first …
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mobile marketing 2016. Source. Consumers have been asking for years for mobile friendly websites, but not every business was on board. Then, Google told the world that any websites that aren't mobile responsive would be …
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