Casino mobile marketing · Mobile Advertising � · Mobile Advertising Campaigns · Mobile Marketing � … This post was written by: Michael Essany – who has written 6781 posts on Mobile Marketing Watch. Contact the author.
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With 2015 coming to a close in a matter of days, many marketing and advertising industry professionals are reflecting on the year that was and looking toward the year ahead. So what's on tap for 2016? Recently, our …
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If your mobile marketing personality were represented by someone at a holiday party, who would they be? And more importantly––would you want to talk with them? Let's set the scene. You walk into your company's holiday …
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Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account for more than one-third in the second half of …
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As of the second quarter of 2015, the average U.S. user spends 198 minutes in apps while on their smartphone each day, compared to just 22 minutes on the mobile web, according to Flurry. And this fact is having major repercussions on how …
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Revcontent, a content recommendation network, recently added another layer of targeting granularity for their advertisers with what it calls another industry-first targeting tool — Revcontent Mobile OS Targeting. If you're not …
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AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers AppLift has just released the study, “Fighting Mobile Fraud In The Programmatic Era,â€� revealing that more than a third of mobile programmatic traffic is …
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With mobile marketing, there's not much time for trial and error. VentureBeat dove deep into mobile trends and best practices to uncover exactly what you need to do nail down your mobile marketing fast and deliver an …
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How are you planning your mobile strategy for 2016? These 4 tips will help you prepare your business to get mobile and get going.
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