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Cristina Constandache, chief revenue officer at Rakuten Viber, explains how brands can nail the customer experience they provide this Christmas Who hasn’t had a calamity during the festive season? Christmas movies are jam-packed with them. Obviously in real life, the problems aren’t quite so spectacular – but they’re no less disruptive. Scrambling to snatch up […]
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Bob Lawson, director and co-founder of Kumulos, looks at the reasons why a lot of mobile apps aren’t very good and provides advice on making sure an app is successful On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. It’s not […]
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Halloween is approaching and accompanying the holiday are pumpkin picking, fall foliage, horror movies, and the kickoff of the holiday season. Why enhance mobile marketing you ask? According to eMarketer, “US retail ecommerce sales are expected to jump 16.6% during the 2017 holiday season driven by increases in mobile commerce and the intensifying online battle […]
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The number of consumers taking advantage of the ‘Cyber Weekend’ is growing at a faster rate than those making purchases on Black Friday and Cyber Monday, according to Bazaarvoice. The Saturday and Sunday between Black Friday and Cyber Monday grew by 26 per cent year-on-year, as people take advantage of ongoing deals on the days […]
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Weekly together with a cast of various experts in the field on a rotating basis, Copyblogger is a short-form broadcast that looks at various issues from copywriting to social media marketing. These are some of the key areas shaping marketing in today’s age. With fast internet, ubiquity in devices that can access the internet, as […]
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Content marketing continues to be a key marketing technique in the tool-box of marketers today. However, due to shifting tastes and preferences, continuous changes in technology – new practices come into being, and content marketers need to keep their heads up so as to adapt and use these practices in their marketing efforts whenever necessary. […]
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Postscript has raised a magnificent $4.5 Million to push SMS connectivity between Shopify shops and consumers in a funding round led by Accomplice Tech Crunch reports. Postscript a feature that hopes to become the Mailchimp for SMS has been built to help ecommerce businesses connect with its consumers but is currently limited to Shopify. Shop […]
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T-Shirt retailer TeePublic knew it needed to better cater to its mobile shoppers. Traffic to the web-only merchant was split 60% mobile and 40% desktop, yet mobile sales were only 30-35% of its overall business, says Adam Lasky, director of marketing for TeePublic. “We are seeing that gap between users coming to our site via […]
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