Looking to generate more revenue with mobile? Columnist Alex Campbell discusses a case study and shares key takeaways that you can apply to your own mobile marketing strategy.
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Mobile marketing company Vibes has released its 2016 Mobile Consumer Report, which contains valuable insights for mobile marketers. The report “examines consumer perceptions and opinions about mobile marketing …
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Mobile marketing is sure to play a significant role in any holistic omnichannel marketing strategy in 2016. Here are 5 strategies every business needs to.
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Keeping a customer has become much cheaper than getting a new one, and marketers are going to shift their strategies in order to keep up with this. The average app loses around 77% of its daily mobile users within the first …
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14 mobile marketing trends that will dominate in 2016. http://mashable.com/2015/12/23/mobile-marketing-2016/. 1. Instagram ads. 2. Mobile video ads. 3. Mobile payments. 4. Native advertising. 5. Proactive personalized …
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For what seems like years now, marketers have extolled the virtues of mobile marketing, as increased smartphone usage and technological advancement have made it easier for brands to access a global audience in …
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With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and …
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The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile …
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