This latest Altimeter Report, by my colleague Industry Analyst Chris Silva, focuses on how companies must develop a mobile marketing strategy. It sources research from 26 ecosystem contributors including brands, agencies, …

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Facebook has a dirty little secret. They don't know how to make money with their mobile app. That may …

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Facebook may change the face of mobile marketing as we know it in response to the social network's rumored plan to launch featured stories within.

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Marketers of tanning salons do not have to spend a lot of time to begin a mobile marketing campaign. To create SMS or to call prospective customers will be relatively less time-consuming as well as less expensive than …

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By 2014, it is projected that more people will access web content using mobile technology than do so using a desktop computer. That means, the time is now for.

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Among the sites he writes for are: Mobile Marketing & Technology Content Marketing News Carrier Evolution TMCnet blog IP Carrier Razorsight blog EtherNews He has been an industry analyst, commentator and journalist in …

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According to Velti, a global provider of mobile marketing and advertising technology, a freshly published nationwide poll shows that nearly 60 percent of mobile.

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Apps and QR Codes top mobile marketing investments for businesses and agencies over the coming year, according to Econsultancy's latest Marketing Budgets report.

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On Thursday, the Mobile Marketing Association published the latest issue of its International Journal of Mobile Marketing . According to the MMA, this new.

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Facebook has finally updated its status by filing this week for an initial public offering. After months of speculation, the social networking giant is.

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