A new study has pinpointed when consumers are the most likely to unsubscribe from your SMS campaign. Cellit, ePrize's mobile division, analyzed 1180 national retailers' campaigns over 450 days between 2011 and Q1 …
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Smartphones now account for almost half of all wireless devices in use by mobile users and with that, the adoption of mobile marketing programs continues to gain strength. Even so, there are important challenges holding …
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A top Asian mobile marketing firm is making waves and headway in its industry today. We are going to see a lot more headlines like these out of Asia in the.
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Apple is taking a more traditional route to app promotion these days. As widely promoted across the blogosphere today, Apple is doing an official free Mac.
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On Thursday, Millennial Media published its latest Mobile Mix Report and the findings regarding connected mobile devices are proving of interest to the mobile .
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The big talk in mobile news today is that Microsoft is poised to bring its venerable and beloved Office suite to iOS and Android-powered devices this.
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Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage? Mobile is big, and it's getting bigger. For marketers , this presents new challenges. While the gender …
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