Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and …
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As part of the ongoing effort by the mobile operator to take a bigger share of subscribers away from the top three carriers in the United States, T-Mobile is.
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The microblogging giant known as Twitter has gained one of Zynga's biggest talents. According to a report today from Bloomberg, Zynga Treasurer Mike Gupta is.
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In another striking illustration of how everyone wants in on the lucrative and perpetually-expanding mobile marketing industry, LIN Media, one of the largest.
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Apple's iPad mini is a hot commodity – and in this sense, we mean hot as in stolen. On Monday, criminals infiltrated New York's JFK International Airport.
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According to the latest insight from digital security experts, mobile malware is poised to pose an epidemic-level threat to the mobile community unless more.
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Need a little inspiration for your mobile marketing? Check out these examples of companies that have achieved mobile marketing success.
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I recently wrote an article on "7 roadblocks to mobile marketing success." The problems presented are real, pressing, and have serious repercussions for mobile marketing. They manifest themselves in various ways: high …
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Previewed at DEMO Fall 2012, Tubifi is a refined video production platform aimed at mobile marketing capability, a low cost pain solver for users.
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Google Analytics and ClickZ announced the results of their recent mobile measurement joint research project today at SES Chicago. Product Marketing Manager Adam Singer discusses the opportunity for marketers.
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