The Mobile Marketing Association has recommended that the money spent on mobile advertising should sit at 7% of marketers' total advertising budget. With this figure projected to increase to 10% over the next four years, …
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The United States Department of Defense is securing its staff with Microsoft's Windows 8, Office 2013, and SharePoint 2013 Enterprise. Although Windows 8.
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What lessons can be learned from the missteps of first-generation mobile marketers? And, how can you effectively leverage mobile technology to build your brand?
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If elected officials could do as much in four years as the mobile advertising industry is projected to do over the same length of time, voters would likely be.
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According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report, only 11% of surveyed marketers reported planning on using dynamically personalized mobile content to improve relevance and engagement.
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Think about the marketing potential of a dedicated social media specialist working 24/7 to tweet, post, and socialize your brand from sunrise to sunset. Sure.
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Apple's 2013 Worldwide Developer's Conference won't commence for at least six more months. But Apple has a lot of prep-work to do before unveiling its next.
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Will Samsung beat Apple to the punch by unveiling an Android-powered connected HDTV next week at CES 2013? That's the rumor, although Samsung has given us.
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EMEA board members of the Mobile Marketing Association are weighing in on the future of mobile marketing and advertising in the new year. Not surprisingly,
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