Could big data be the paradigm that anchors the next mobile marketing revolution? Many think so.
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Mobile marketing lesson: As in any relationship, find genuine reasons why people should befriend and prefer your brand. Consistently express that in the product or service itself. In what you say, how you say it, how often you …
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The New Reality for Augmented Reality in Mobile Marketing 300×192 The New Reality for Augmented Reality Like many technological leaps before their �arrival,� augmented reality was once considered by most marketers to …
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Millennial Media Offers Insights for Retail Brands 194×300 Millennial Media Offers Insight for Retail Brands Millennial Media's newest report from the Mobile Intel Series focuses specifically on the retail industry. One of the …
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This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success. According to Groupon, almost half of the company's North American transactions are now driven by …
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T Mobile Topples Wall Street Expectations 300×168 T Mobile Topples Wall Street Expectations T-Mobile toppled Wall Street expectations on Thursday, reporting huge subscriber growth that blew analyst projections out of the …
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Despite besting Wall Street expectations in terms of iPhone shipment volumes in Q2 of 2013, IDC announced Wednesday that Apple's share in the worldwide smartphone operating system market posted a year-over-year …
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… A/B testing feature will be available later in Q3 2013. Localytics' introduction of a push messaging system is a similar move to that of PlayHaven, which added push notifications to its suite of mobile marketing tools in July.
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Across all industries � old and new, mobile, web, and even traditional retail � whenever there's a marketing opportunity, there's a middleman. They add expertise, faster time-to-market, and additional value through the …
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