IBM is diving head first into mobile � yesterday it announced the acquisition of a leading mobile messaging vendor Xtifiy, and it even released its IBM Institute for Business Value study showcasing the value of mobile the …

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Official Google Music App on its Way to iOS 300×158 Official Google Music App on its As many frustrated iOS users continue to lament, Google's Play Music All Access streaming platform still isn't available in the iOS …

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Creative Orchestra Gets Into The Proximity Mobile Marketing Business Creative Orchestra Gets Into The Proximity Mobile A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile …

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Fiksu Says App Marketing Costs Recently Touched Record Highs 289×300 Fiksu Says App Marketing Costs Recently Fiksu has published its latest Fiksu Indexes, which indicate the cost to acquire loyal users. According to the …

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Discover the six most engaging mobile apps to integrate with your social media marketing and leverage your mobile presence.

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Google Apple Top Coca Cola as The Worlds Most Valuable Brands 296×300 Google, Apple Top Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google …

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Dairy Queen Franchises Succeeding with SMS Marketing 300×211 Dairy Queen Franchises Succeeding with SMS Marketing Several Kansas-based Dairy Queen franchises have experienced a marketing win thanks to recent …

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Tweet. Ninety three percent of adults own a mobile phone, and by utilizing mobile marketing, this could be your portal into connecting with your customers. Your customers may be receptive to text messaging deals and use …

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The prominent messaging and entertainment platform announced today that, in just three years, it has surpassed 150 million members � a 50 percent increase in six months alone. The growth is tied to strategic changes …

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Drum roll, please� On Wednesday, the Mobile Marketing Association announced this year's winners of the Smarties. Presented at the 2013 Global Smarties Gala, the MMA honored a number of the mobile industry's best and …

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