Legal · Mobile Spam · Privacy · Casino mobile marketing · mHealth · Mobile Advertising … Ahead of last week's Christmas holiday, mobile app downloads were predicted to reach new all-time highs. And the the projection was …

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The key to success in an environment that is ever-more challenging for brands and marketers (mobile or otherwise)? An obsession with evolving consumer needs,

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Advertisers have spent almost 1300 per cent more on mobile video in 2013 in comparison to last year. This is according to the UK's IAB, taking spend from �

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Move Over Mobile Marketing Meet Molecular Marketing 300×225 Move Over Mobile Marketing, Meet Molecular Marketing Researchers from York University have sent a text message using vodka. No, that statement was not …

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Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it's impossible to ignore the impact.

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From �sponsored posts� on major media outlets, to third-party media articles on popular blogs and leading news sites, marketers are making content creation a centerpiece of their efforts today. According to eMarketer, a recent …

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A Look Back at 2013s Top Stories in Mobile Payments 300×199 A Look Back at 2013s With 2014 fast approaching on the horizon, what better time than now to take a brisk look back at the top stories within one of the fastest-growing segments of the mobile industry � mobile payments. Here are some of the most impactful and promising developments in the … This post was written by: ChristaH – who has written 231 posts on Mobile Marketing Watch. Contact the author …

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In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Ar.

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Want to up your lead generation game on mobile? Check out these six tips and tricks for delighting your mobile visitors.

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comScore Launching Cross Media Digital Campaign Ratings 300×196 comScore Launching Cross Media Digital Campaign Ratings If it isn't cross-platform, it isn't cool� or effective. That's the lesson many digital marketers …

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